SEO - Search Engine Optimization

Search Engine Optimization is the art and science of optimizing web content to appeal to search engine relevancy algorithms to ensure good visibility in search engine results pages (SERPs). Search engine users type keywords into the search, and the machine returns the results to the user. SEO is performed to optimize a site to appear for the best keywords possible and increase volume.

New Customers are Searching for You

Does your business website appear on the first page of search engine results when customers search for your brand at Google or Yahoo or Bing? It should - this is no easy feat.

The question is: does your site show up on the first page of search results when new customers, who have never heard of you, are searching for your services or products? These are your new customers - searching for what you do. Can they find you?

Ask yourself these questions about your website:

• What is my site's traffic volume?
• What search terms (keywords) are driving good traffic to my site?
• What keywords are driving bad traffic?

If you don't know the answers to these questions you need to look at your site's analytics right now and find out! If you don't know what analytics are, you're most likely missing out on new business from online customers. If you need Google Analyics setup and reporting, or even a one-time performance review, Memphis Search Marketing can deliver. Visit our Google Analytics Services Page for more information.

Your website analytics may show you're doing quite well at winning quality traffic from search. However, in most cases, web designers don't consider search engine optimization at all, so there's a lot of SEO follow-up work to do at the site. In some cases it may be simple text and tag rewrites. In other cases there are more steps needed to find the right keywords and rank for them at Google. It usually depends on how competitive the search terms are. Fortunately in local Memphis searches, competition is less fierce for most search terms, but this is beginning to change.

Memphis Search Marketing for SEO

Search Engine Optimization is part of what we do at Memphis Search Marketing. Oftentimes, your website may have all the right elements for a visitor, but lack in the elements that tell the search engines "hey! I'm here!" There are many ways to improve on how the search engines index a website that are often overlooked by the finest web designers, which is where Memphis Search Marketing comes in for your business.

We Are Not a Web Design Agency

(but we do work with designers)

• We do not perform search engine optimization as an extra with web design packages.
• At night we dream about Analytics, Webmaster Tools, Places Listings and Adwords
• We live and breathe SEO/SEM

Applying Search Engine Optimization to Your Website

When promoting a business or service on the web, it's important that your customers can find you. Google enjoys a lions share of the search traffic online, and this is expanding to mobile search also.

Of all search engines, it was estimated in 2011 that Google still enjoys nearly 65% of all search traffic online. Search Engine Optimization is one way to ensure your website is getting the placement you need in Google's "natural" (non-paid) search results.